| Lyna Mohamad |
IN REAFFIRMING their dedication to caring for local vehicle buyers, Chevrolet Brunei yesterday introduced the Complete Care programme for new and existing customers, offering more and beyond Chevrolet owners’ expectations.
The introduction of the programme yesterday saw the presence of local media representatives who were given a background of the initiative by Marketing Executive Fatin Nadzirah binti Haji Muhd Lufti along with a tour of the service centre facilities.
The Director of GHK Motors Sdn Bhd, Jake Goh, in his welcoming note highlighted that the event marked another milestone for Chevrolet Brunei and the introduction of the Chevrolet Complete Care programme which is hoped to enable GHK to achieve their main mission of earning customers for life.
In doing so, he added, they have to know their customers and understand them as well as possible, know the customers’ expectations and meet those expectations over and over again, as they believe that customers are the centre of everything they do at Chevrolet.
“We are responding to the customers’ wants, as we found out the top reasons for purchase include quality, reliability, capability, performance, styling and a top-notch sales and ownership experience,” said the director.
He further highlighted that customers want a great product, while being treated with great respect, and they want to know that those at Chevrolet care about them, about their time and their money.
A vehicle care package that provides greater convenience to all customers, while cultivating strong confidence in purchasing a Chevrolet, the Complete Care programme aims to deliver a consistently satisfying and truly valuable Chevrolet ownership experience for all customers.
“We demonstrate our commitment to customer satisfaction by providing outstanding and meaningful vehicle care services and, at the same time, deliver services that every customer deserves but are beyond their expectations, and the programme demonstrates our commitment to being a leader in customer care, service and satisfaction,” he added.
Beyond just introducing new customer-oriented services, Chevrolet is reinforcing their commitment to continuously improving their dealer network in Brunei with all service centres equipped with a complete range of equipments and analytical systems to carry out maintenance and repairs.
The complete care programme initiative is part of the emphasis of GM International (GMI) on delivering a consistently satisfying Chevrolet ownership experience in all markets, including Africa, the Middle East, India, South Korea and Southeast Asia.
“Our mission at GM is to earn customers for life. We are focused on putting customers at the centre of everything we do, wherever we do business,” said GM Executive President and President GMI, Stefan Jacoby.
The comprehensive after-sales programme provides a wide range of services, including a warranty of up to three years or 10,000 kilometres for new Chevrolet buyers, around the clock towing assistance and express service, quality service by Chevrolet-certified technicians, transparent service costs, schedule service appointment bookings and the GHK Privilege Card programme.
The GHK Privilege Card programme was also highlighted at the event yesterday and on hand to brief members of the media was Marketing Executive Nur Nabilah binti A Zaini, who among others touched on the various offers and exclusive privileges with the card programme.
In reaching out to customers and as part of efforts to introduce the available line-up of Chevy models, Chevrolet Brunei also currently has a roadshow at The Mall in Gadong from 10am to 10pm.