bruneihalalfoods to further promote local products domestically, internationally

|     James Kon     |

BRUNEIHALALFOODS is hoping to bring over 100 products from local small and medium enterprises (SMEs) as well as micro, small and medium enterprises (MSMEs) under its wing by the end of this year to further promote more made-in-Brunei products domestically and internationally.

This was revealed by Chief Executive Officer (CEO) of Ghanim International Corporation Dr Nur Rahman during an interview at the sideline of the launch of bruneihalalfoods’ new products at Jaya Hypermart Rimba Point.

The CEO of Ghanim International Corporation also disclosed that currently there are already more than 60 local products under the bruneihalalfoods’ portfolio, and from the total figure, six products have already been successfully exported to overseas markets.

He said, “Our team will continue to work hard to achieve the target of getting an additional 40 products in the next few months. Currently, we have sustainable products and we are also working on improving some of the existing products so that customers will continue to be excited with them (products). We will innovate, change packaging and introduce new look of the products.

“We see that there is an opportunity not only for Ghanim International Corporation and bruneihalalfoods, but for the country and the SMEs as well as MSMEs in the country, that we should be able to export. This was not possible a few years ago. We currently can see the transition of bringing our local products into the export market.”

CEO of Ghanim International Corporation Dr Nur Rahman tries out bruneihalalfoods’ new products of fried sweet potato crackers and smoked fish (tahai) chilli sauce. – JAMES KON

bruneihalalfoods is working closely with the Ministry of Primary Resources and Tourism (MPRT) and the Ministry of Home Affairs (MoHA) on the ‘One Village, One Product’ initiative, and with DARe (Darussalam Enterprise) to support the SMEs’ and MSMEs’ products to be showcased at their outlets.

Once there is a good response from the public at the retail outlets and distribution, then they will take the products into export markets.

On the process for exports, Dr Nur Rahman said, “Alhamdulillah, we have created this transition for SMEs products to bring to the international markets. So our team is working closely with the MPRT and MoHA on the ‘One Village, One Product’ initiative.

“We are looking to launch the ‘One Village, One Product’ initiative at the three bruneihalalfoods outlets which are located at the Raja Isteri Pengiran Anak Saleha (RIPAS) Hospital, Brunei International Airport and the Ministry of Finance and Economy (MoFE) building.”

He added, “We already attracted significant interests from international customers from Singapore and China on the products under bruneihalalfoods. They want to take our products to their respective markets.”