Since the re-opening of the Sultanate’s borders, some 20,000 Bruneians visited Sabah from January to September this year, with Kota Kinabalu being the most popular.
This was said by Sabah Tourism Board Chief Executive Officer Noredah Othman during a dinner reception hosted by Sabah Tourism Board at the Pacific Sutera Hotel, Kota Kinabalu recently.
Besides Kota Kinabalu, media representatives from Brunei Darussalam also visited Kudat and Kota Belud for a four-day and three-night trip under Tourism Malaysia Brunei Darussalam with the cooperation of Sabah Tourism Board recently.
Ten local media representatives and travel agents visited places of interest in Sabah led by Tourism Malaysia Brunei Acting Director Hajah Latifah binti Dato Haji Ismail along with Tourism Malaysia Brunei Marketing Executive Pengiran Haji Noorazemy bin Pengiran Haji Othman.
Noredah added as part of a new approach to enhance bilateral ties through marketing aspect in tourism, Sabah Tourism Board also took part in a tourism expo in the Sultanate in October.
For many years in the past, Bruneians recorded the highest number of tourists to Sabah due to land and air transport facilities, she said.
Bruneians are a crucial market for Sabah. Noredah welcomed more Bruneians not just to Kota Kinabalu, but also to discover other areas such as Kudat, Kota Belud, Sandakan, Tawau, Lahad Datu and Semporna for the natural beauty, many islands, cultural values and heritage of the local people.