Brunei Mega Sales 2021 to kick off April 1

The annual nationwide mega sales event will be held from April 1 to May 26 for 56 days, announced the Department of Economic Planning and Statistics (JPES), at the Ministry of Finance and Economy.

This is an important time of the year as locals began preparing for the Hari Raya festive season during Ramadhan and Syawal.

The event, renamed Brunei Mega Sales 2021, will commence one week earlier to provide retailers with the opportunity to boost domestic activities as the economy recovers from the COVID-19 pandemic.

Online businesses are also encouraged to participate by offering consumers with a greater range of products at competitive prices and shopping options.

Financial institutions are also encouraged to take part in the nationwide event, JPES stated in a statement.

JPES encourages businesses from all sectors to participate by offering discounts and creative offers especially for made-in-Brunei products, in support of the national effort to boost offerings to boost consumption and support local businesses.

Participating businesses will be featured in the PenggunaBijak mobile app to provide businesses with more exposure and visibility, the statement added.

The Department of Competition and Consumer Affairs (DCCA) of JPES reminded participants to build consumer trust and create a positive experience for shoppers by observing the Sales Regulations and the Consumer Protection (Fair Trading) Order, 2011.

This includes ensuring that pricing strategies are ethical and discounts offered are genuine so that consumers are not misled into having a false sense of savings.

The DCCA may request retailers for data including pre-sale price to be provided under the Sales Regulation during inspections.

Businesses are required by law to provide credible data.

Falsifying discount pricing to mislead consumers or failing to produce information to prove valid discounts are offences under the Consumer Protection (Fair Trading) Order and the Sales Regulations, which carries a maximum penalty of a BND20,000 fine and five years’

Goods offered on sale in physical and online stores must also be clearly price-tagged in line with the Display of Prices Regulations, which ensures price transparency to enable consumers to make informed purchase decisions.

In line with the Cheap Sales Price Regulations, sales notices issued by JPES must be clearly displayed at each participating business premises or made readily available to the public on online platforms as an identification of legitimate participation to Brunei Mega Sales 2021.

Participating businesses are also reminded to adhere to the latest guidelines issued by the Ministry of Health (MoH), such as providing appropriate and sufficient BruHealth QR codes at their premises and by limiting the number of customers in the premises to a maximum of 1,000 at any given time.

Participation to Brunei Mega Sales 2021 is now open and businesses may submit their notification forms to JPES before March 31.

Notification forms can be downloaded from the JPES website at and submitted via email to [email protected] or to the JPES counter.

Any business inquiries can be directed to JPES through the PenggunaBijak mobile app, email to [email protected] or call 2230223 during office hours.