AFP/SOMETHING HAUTE – After a long hiatus, fashion industry in Pakistan is getting back on its track gradually. The first big step in this progression was taken recently when the 18th edition of Pakistan’s biggest and most sought-after bridal extravaganza, Pantene HUM Bridal Couture Week (PHBCW) began in Lahore.
This is the first major fashion week which is held in a physical space after the country was hit by COVID-19. Organised under the banner of HUM Network Limited, the high profile bridal show kept up with its tradition of showcasing latest trends and designs in bridal couture by leading as well as emerging fashion designers of the country. This year, with Pantene as its title sponsor, PHBCW showcased 35 designers on the runway.