MUNICH – The BMW Group once again confirmed its position as the world’s leading premium automotive manufacturer last year, with a total of 2,324,809 BMW, MINI and Rolls-Royce vehicles (-8.4 per cent) delivered to customers worldwide.
A total of 686,069 vehicles were sold at the group level in the fourth quarter, an increase of three per cent (+3.2 per cent) year-on-year.
Sales of plug-in hybrid vehicles climbed almost 40 per cent (38.9 per cent) compared to the previous year, reflecting strong customer interest in this drive train variant. “We responded to the effects of the corona pandemic with great agility in sales management and production. As a result, we succeeded in concluding the year with a strong fourth quarter and once again we lead the premium segment worldwide,” said member of the Board of Management of BMW AG responsible for Customer, Brands and Sales Pieter Nota.
“Thanks to our Efficient Dynamics technologies and the more than 135,000 electrified vehicles we delivered in Europe, we overfulfilled our CO2 fleet targets in the European Union (EU) and were even able to go below the mandatory limit by a few grammes,” Nota continued.
Due to the corona pandemic and customers’ desires for the sales process to be as contactless as possible, the BMW Group systematically pushed ahead with digitalisation last year: Sales representatives in over 60 markets are now able to advise customers and sell vehicles regardless of their location.
They can configure vehicles together using a shared screen, for instance, or give customers a live demonstration of the cars they have in stock.