| JamesKon |
UNDER the solid cooperation of Ghanim International Corporation Sdn Bhd and Pure Fresh International Holdings Limited, bruneihalalfoods’ fresh blue shrimp and blue shrimp crackers are set to gain a foothold in the massive Chinese market.
The positive response from the Chinese market was lauded by Director of Pure Fresh International Eyan Ou and Chief Executive Officer of Ghanim International Corporation Dr Nur Rahman during an interview on the sidelines of a recent Memorandum of Understanding (MoU) between both companies at The Empire Hotel & Country Club.
Eyan Ou said, “Brunei’s blue shrimps are very popular in the Chinese market. Customers say it’s very tasty, with a unique colour. The blue shrimp crackers are also very popular, and most Chinese people associate Brunei Darussalam with its blue shrimps.”
Dr Nur Rahman added, “Brunei’s fresh blue shrimp and blue shrimp’s crackers have become a unique product for China’s market, and given their quality, there is not much competition. There are not many people in the world who are commercially producing such quality blue shrimps, and this is a window of opportunity for us.”
He also explained, “We are not only promoting bruneihalalfoods under Ghanim International Corporation, we are promoting Brunei Darussalam as a country.
“The demand is so high, that local blue shrimp and seafood farmers would not be able to produce enough for supply. We are willing to take 100 per cent of everything that comes from the farms.”
To capture more Chinese markets, he said, “We need to ensure that the quality, consistency and supply are maintained. It’s a win-win situation, and we are very honoured to be able to invest in Brunei Darussalam. Brunei is very peaceful, and all the government agencies are very supportive of foreign direct investments (FDIs).”
Eyan Ou meanwhile said, “We are working together with Ghanim International Corporation Sdn Bhd to export bruneihalalfoods products to China and also to Muslim countries.”
Currently, bruneihalalfoods products are available online via Alibaba, Jindong and Pure Fresh apps, as well as through retail shops and outlets in Shanghai, Beijing, Shenzhen and Qingdao.
Eyan Ou said, “We also have five million members under Pure Fresh. If every member buys one box of fresh blue shrimps per month, the demand would be massive. We will work hard with Ghanim and local blue shrimp farms to increase our production for export. “