Baiduri Bank’s promotion winners bag digital devices

Lyna Mohamad

Three lucky winners bagged attractive digital devices in the first round of Baiduri Bank’s ‘b.Ready for What Life Has to Offer’ promotion, held from March 9 to April 30.

Chai Su Jun walked away with an Apple iPhone 11 Pro, while Joseph anak Bugol won a Samsung Galaxy S20 Ultra 5G phone and Siti Rabiatul Adawiyah binti Haji Matali bagged an iPad Pro 11-inch Wi-Fi. The ceremony was held at the Baiduri Bank e-Banking Centre in Kiarong last Thursday.

The promotion, conducted in conjunction with the launch of the brand-new Baiduri b.Digital Personal, rewards customers who utilised the new platform.

The promotion, which comprises two rounds, reward customers who perform their banking using either the Baiduri b.Digital Personal mobile app or web version. Customers also stand a chance to win prizes in the second round of the promotion, from May 1 to June 30.

Customers only need to make transactions on Baiduri b.Digital Personal to be eligible into the draw. Fund transfers, bill payments, phone top ups or POWERinstant top ups on the web version earns customers a chance each, while these same transactions made on the mobile app version doubles customers’ chances.

New users who sign up for the Baiduri b.Digital Personal platform stand an even bigger chance to win, by earning five chances.

Baiduri Bank’s ‘b.Ready for What Life Has to Offer’ promotion winners are all smiles. PHOTO: BAIDURI BANK

About the new platform, Head of Retail Banking at Baiduri Bank Lim Kian Chiong said that the bank hopes to give customers a new level of experience through Baiduri b.Digital.

“Customers will enjoy more convenience, greater mobility, faster and safe way to transact on their mobile phones, laptops or whatever device of their choice. In the process, they are empowered to decide how, where and when they want to conduct their banking needs,” he added.

The brand-new Baiduri b.Digital Personal platform was unveiled by Baiduri in March as part of the bank’s overall digital transformation and new digital offerings for customers.

Apart from improved user interface (UI) optimised for one-handed use, it boasts an improved layout and features. The app also provides the option of biometric login through facial recognition or fingerprint for a faster and more seamless login process, as well as an optional ‘Quick Balance’ feature which allows customers to view a specified account balance with a simple swipe without the need to log in.

Authenticating payments is easier through its ‘soft token’ feature on the mobile phone. This feature doesn’t require any network connection or physical token, which makes authenticating transactions easier regardless as to whether a customer is at home or overseas.

The Lifestyle Offers section featured is an exciting new feature that carries ongoing promotions, and Baiduri card exclusives. Additionally, the mobile app version has an e-coupon function where users can purchase and share e-coupons.

At the same time, customers also have the added assurance that their credit card information is kept secure as the Baiduri b.Digital Personal platform is Payment Card Industry Data Security Standard (PCI-DSS) compliant, which is the global data security standard recognised by payment card brands for entities that process, store or transmit cardholder data and/or sensitive authentication data.