Baiduri Bank together with Darussalam Enterprise (DARe) held the second workshop of the MSME Empowerment Series focussing on Design Thinking for local micro, small and medium enterprises (MSMEs) at the at iCentre Auditorium, Anggerek Desa Technology Park.
The workshop held on Wednesday was titled ‘Design Thinking: Accelerated’.
Since April 2019, under the MSME Empowerment Series programme, various workshops have been held, covering a range of topics from e-commerce to business strategy.
The collaboration brings Baiduri Bank and DARe together to create synergies on top of complementing the current training courses provided by DARe’s Industry Business Academy (IBA), giving local business owners access to a more thorough and well-rounded training programme that will enable them to be more successful in their businesses. Baiduri Bank is deeply committed to supporting the local MSMEs as part of the Economic Pillar of its corporate social responsibility (CSR) efforts.
Local MSMEs attended the workshop which also included a Design Sprint facilitated by the founder of Positive X’s (PX) Marcus Koh who has over 20 years of experience in corporate and entrepreneurship experience and 14 years of hands-on Design Thinking and Design Sprint with various clients. The workshop focussed on validating critical business questions pertaining to the brand positioning of business organisations.
The workshop was curated to apply the design thinking framework by defining and reframing problems based on the emotional needs of customers as well as by practising a human-centred approach to creating solutions. The objective is to develop an experimental and learning approach through rapid prototyping and iteration.
At the end of the workshop, participants emphasised that this gave them clear direction on how to create and tell their brand story and how to differentiate their product line from the competition while also developing an understanding of the five stages of Design Thinking, a practical and hands-on approach to applying this concept.
“The MSME Empowerment Series seeks to further equip local businesses and help them to upskill their capabilities in running their business.
This is in line with Baiduri Bank’s commitment to promote entrepreneurship by supporting and nurturing Brunei MSMEs at various stages of the business cycle,” said, Chief Executive Officer of Baiduri Bank Ti Eng Hui.
