ASEAN tourism makes strides

Rokiah Mahmud

Progress in the marketing front of ASEAN tourism was presented at the Asean Tourism Media Briefing at the Bridex Hall yesterday.

The ASEAN Tourism website was launched along with the adjustment of the ASEAN Tourism logo. Marketing activities for 2020 were also unveiled.

The 2020 plan involves implementing a marketing campaign involving influencers from long-haul markets such as the United States, Europe and Australia. To promote Southeast Asia, a new promotional video will be launched while developing a successor of ASEAN Tourism Marketing strategy.

Initiatives to promote the quality of ASEAN-China Centre include setting up booths at five international and domestic travel expos in China, organising a tourism festival and a gourmet festival.

The 2020 work programme will highlight three flagship projects under tourism such as promoting the quality of ASEAN-China tourism destinations, Chinese Language Training for Chinese Tour Guide Teachers of AMS ( in Lao PDR and Indonesia) along with promoting tourist flow between Asean and China through tourism.

Meanwhile, the Asean-Japan Centre (AJC) aims to push trade, investment, tourism and person-to-person exchange for sustainable development in Asean.

The AJC mandates promoting exports from Asean to Japan, to accelerate investment focus between Japan and Asean and to expand exchanges of persons. A total of 32 tourism investment projects were presented to Japanese investors and 15 bilateral investment meetings between both countries were inked. The Asean-Korea Centre (AKC) has successfully promoted cultural and tourism impact and raised public awareness including in the field of ASEAN Music Festival, ASEAN Fashion Festival, ASEAN Travel Talk and more.

Participants at the media briefing. PHOTO: BAHYIAH BAKIR