Asean Halal market, policies discussed

|     James Kon     |

DELEGATES of the Asia Japan Alumni (ASJA) and Asean Council of Japan Alumni (ASCOJA) Symposium acquired a better understanding of the vast potential of the region’s Halal market following a panel discussion recently.

In his talk titled ‘Summary of Prospect of Asean and Japan MSMEs relationship,’ Vietnam guest speaker Do Van Dung noted that the Halal industry is one of the fastest growing industries in the world, worth an estimated US$2.3 trillion, with a growth rate of 20 per cent per annum.

To help build micro, small and medium enterprises (MSMEs) capabilities in Asean, particularly Vietnam, he said, “Japan could supply technical expertise, processing facilities and sales networks. Vietnam’s MSMEs on the other hand can supply raw material, good transportation and locations, as well as labour force to further tap into the Halal market.”

Indonesian panellist Professor Heri Hermansyah of PERSADA (Association of Indonesian Alumni from Japan), delivered a talk titled ‘Halal Definition and Halal Certification in Indonesia as well as Halal Policies in Indonesia’.

The panelists for the Asia Japan Alumni (ASJA) and Asean Council of Japan Alumni (ASCOJA) Symposium. – PHOTOS: JAMES KON
Participants listening to a talk at the symposium

He pointed out that the Halal certification in Indonesia is handled by the Indonesia Council of Ulama (MUI), which has two bodies in charge of the certification, namely LPPOM MUI and the Fatwa Committee.

Another speaker, Assistant Professor Dr Ravipim Chaveesuk from the Old Japan Students’ Association, Thailand (OJSAT) delivered a talk titled ‘Comparative Halal Food Market Analysis,’ where she compared the Halal market in a few countries and the acceptance of the Halal logo in Malaysia, Thailand and Indonesia.

The afternoon session continued with a presentation titled ‘Muslim tourists’ travel patterns and behaviours towards a sustainable Halal tourism market’ by Mohd Romzee from Japan Graduates’ Association of Malaysia (JAGAM).