As he calls for ‘Made in America,’ Biden prefers Swiss-made Rolex

WASHINGTON (AFP) – Americans tend to notice everything about an incoming president at their inauguration, and thus Joe Biden’s choice to wear a USD7,000 Rolex watch on the day he was sworn in did not pass without comment.

Nor did the fact that the timepiece was made in Switzerland escape attention, as it marked one of the new president’s first breaks with his predecessors, who chose watches a bit more quotidian and even manufactured domestically – the type of industry Biden said he wants to promote.

Biden’s stainless steel Rolex Datejust “is a far cry from the Everyman timepieces that every president not named Trump has worn conspicuously in recent decades”, The New York Times wrote, referring to just-departed head of state Donald Trump.

The new president is of course not the first to wear a Rolex, sharing the fashion preference with Dwight Eisenhower, Lyndon B Johnson and Ronald Reagan.

US President Joe Biden. PHOTO: AP