Adib Noor
Boustead Sdn Bhd and BEE Motors Sdn Bhd held an appreciation ceremony for participants and sponsors of the companies’ first public relations event across the border ‘Rock the Road’.
The event was held at the AutoMagination Services showroom in Lambak.
‘Rock the Road’ saw a convoy of Nissan Navara, Ducati Scramblers and Monster, Suzuki Jimny take part in a 190-kilometre trip across Malaysia.
The trip gave customers the chance to test and experience the performance, comfort and best-in-class technologies of their vehicles through various conditions, driving on unpaved roads, navigating mountainous uphill turns and overcoming rough terrain.
The trip also gave drivers first-hand experience on the potential of their vehicles.
Boustead Sdn Bhd Customer Service Manager Han Ming Kwang thanked the participants. “On behalf of the management, I would like to extend our appreciation to all of you. Without your participation, the road trip would not have happened,” he said.
The night also saw the presentation of certificates to sponsors and participants. Prizes were also given to winners for the photo contests of Nissan, Suzuki and Ducati.
