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Brunei
Tuesday, February 7, 2023
23.8 C
Brunei
Tuesday, February 7, 2023
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    Apple previews new software for iPhone, other gadgets

    NEW YORK (AP) — Apple kicked off its second annual all-virtual developer conference with a keynote that outlined new updates to its software for iPhones and other devices.

    The presentation highlighted more privacy options for paid iCloud accounts and a ‘Find My’ service that helps find errant AirPods, but included no major product announcements.

    The latest renovations in Apple’s USD2 trillion empire come at a pivotal time for the Cupertino, California, company. Apple is facing legal and regulatory threats to its control over its App Store, a so-called “walled garden” that produces substantial profits for the company.

    Apple Chief Executive Officer Tim Cook, Senior Vice President of Software Engineering Craig Federighi, and other executives outlined updates to software for Apple’s many devices including its MacBooks, iMacs, iPhone, iPad and Watch.

    Apple’s new MacOS software, dubbed Monterey, supports what Apple calls “universal control”, which lets people use one mouse and keyboard to control an iMac desktop computer, MacBook laptop and iPad at the same time.

    iMac desktop computers in an Apple store in New York. PHOTO: AP

    Forrester analyst Julie Ask said the improvements Apple showed off, like the “universal control”, play to Apple’s strengths in blending its products and services. “The news today was nothing ‘new new’, like how did they make that happen,” she said. “But each of us picks up our phone 100 or 200 times a day, and they’re making 100 little moments a day better, more seamless, and easier.”

    A ‘Live Text’ feature in iOS 15 will let you highlight text in photos and copy and paste it or look it up online. It will also integrate Air Pods into its ‘Find My’ service, which helps people find lost or misplaced Apple products.

    Apple is introducing more privacy features to its paid iCloud plans, including a way to hide your email address, encrypt video, and a ‘Private Relay’ feature of Safari that encrypts data from the web browser similar to a VPN.

    Apple didn’t announce when iOS 15 will be available, but the company traditionally releases the free updates to all compatible iPhones in September.

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