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Friday, September 30, 2022
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Friday, September 30, 2022
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    Apple maintains prices on new iPhones despite inflation

    CUPERTINO, California (AP) — Apple’s latest line-up of iPhones will boast better cameras, faster processors, and a longer lasting battery — all at the same prices as last year’s models, despite inflationary pressure that has driven up the cost of many other everyday items.

    That pricing decision, revealed Wednesday during Apple’s first in-person product event in three years, came as a mild surprise. Many analysts predicted Apple would ask its devout fans to pay as much as 15 per cent more to help offset rising costs for many components.

    Apple CEO Tim Cook speaks at an Apple event on the campus of Apple’s headquarters in Cupertino, Calif., Wednesday, Sept. 7, 2022. Photo: AP

    Wednesday’s event was held on the company’s Cupertino, California, campus at a theater named after company co-founder Steve Jobs. After Apple CEO Tim Cook strolled out on stage, most of the event consisted of pre-recorded video presentation that the company honed during previous events staged during the pandemic.

    Among the latest improvements is a 48-megapixel camera in the Pro and Pro Max models that the company said will produce especially crisp pictures.

    This year’s high-end models will also have always-on displays that stay lit even when the device is locked, a feature that has long been available on many smartphones powered by Google’s Android software.

    Beginning in November, all the iPhone 14 models will be able to send SOS messages via a new satellite feature — a safety measure intended to let users request help when in remote areas without a wireless connection.

    All the iPhone 14 models also will include a motion senor capable of detecting serious car crashes and automatically connecting to emergency services.

    Apple also took the wraps off its next generation of wireless earbuds, the AirPods Pro 2.

    More details on Friday’s Borneo Bulletin

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