Apple expected to unveil new Macs with more powerful chips

CNA – Analysts expect Apple Inc to unveil new Mac laptop computers with more powerful processor chips at an event that will be streamed later.

Bloomberg has previously reported that Apple plans to release two new MacBook Pro models with 14-inch and 16-inch screens. The Cupertino, California-based company introduced some new laptop models last year that for the first time used its “Apple Silicon” chips, which it said would be phased into the company’s desktop and laptop line-up over the course of two years.

Before, Apple’s most powerful laptops still relied on chips from Intel Corp.

The company has already placed a first generation in-house-designed M1 chip into some MacBooks as well as its Mac Mini and iMac desktop machines, but the new larger MacBook Pro models are expected to feature a second, more powerful generation of the company’s chip.

The new chip, along with a general rise in laptop sales as employees and students stocked up on tech hardware to work and learn from home, prompted a boom in Mac sales during
the pandemic.

Revenue rose 11 per cent to USD28.6 billion in Apple’s fiscal 2020, even as iPhone revenue declined three per cent.

The expected MacBook Pro introduction comes weeks after Apple overhauled its iPhone, Apple Watch and iPad line-up.

Some analysts believe Apple will also update its AirPods wireless ear buds, though rumours of an update have circulated ahead of other Apple events this year without coming to pass.

Add-on devices like AirPods tend to be large sellers during holiday shopping seasons and have become one of Apple’s fastest-growing categories, with its home and accessories segment growing 25 per cent to USD30.6 billion in Apple’s fiscal 2020.

An Apple store employee in New York. PHOTO: AP