Apple CEO trumps Trump, reframing his name game

SAN FRANCISCO (AP) — To United States (US) President Donald Trump, it was an awkward slip of the lip. To Apple CEO Tim Cook, it was an opportunity to poke some sly fun at a president who often clashed with the tech industry.

A day after Trump mistakenly referred to Cook at a White House meeting as “Tim Apple” — an understandable slip, perhaps, coming from the owner of the Trump Organization — Cook quietly altered his Twitter profile, replacing his last name with the Apple logo.

Cook didn’t publicly acknowledge the change, but it didn’t take long for Apple fans to notice and spread the word.

Non-Apple fans, though, may not get the joke. Cook’s Apple-logo icon is only visible on iPhones and Mac computers. On Windows, it’s a blank square; on Android, it renders variously as an X-ed out or blank grey rectangle.

The White House appears to be engaged in some damage control. In the official transcript of the meeting, the words “Tim” and “Apple” are separated by a dash as if Trump had paused, possibly to thank both the executive and the company.