| James Kon |
BRUNEI-born international superstar Wu Chun became BOSS’ Asian Brand Ambassador for Spring/Summer 2019 Eyewear campaign in the latest dealership.
As one of Asia’s most popular singers and actors, Wu Chun matched perfectly with the spirit of BOSS Eyewear.
Wu Chun was recently seen in his variety show Dad is Back with his two children and finished shooting for the television series Martial Universe.
In the campaign, Wu Chun appears masculine and concentrated with an elegant look that shows his attitude of ambition that leads to his success.
The images, photographed by Paul Wetherell and styled by Beat Bolliger, convey a clear and quite literal message: to always sharpen the focus on what is important.
The campaign displays modern architectural shapes with direct sunlight, capturing Wu Chun in crisp precision.
In his Brunei Darussalam 35th National Day message, Wu Chun said, “Health is wealth. Wish all Bruneians to get stronger and healthier this year!”