Annual sale event to boost local consumer spending

THE Brunei Salebration (BSb) 2018 will return with over 400 businesses participating across the country in December. The annual event aims to support the government’s initiative in promoting sustainable economic growth through higher domestic consumer spending and improve the retail sub-sector performance in Brunei.

The Department of Economic Planning and Development (JPKE), Ministry of Finance and Economy (MoFE) is extending the sales notification deadline to November 27 for more businesses to participate in the national effort to spur consumption and local business growth.

The BSb will be held from December 1, 2018 to February 13, 2019 to include the Chinese New Year celebration. However, businesses have the option to conduct their sales activity for a shorter period, from December 1, 2018 to January 31, 2019.

JPKE urged the business community to promote Brunei Darussalam as a vibrant shopping destination by offering competitive prices and several products to attract locals and tourists. Businesses across sectors such as department stores, airlines, hotels, restaurants, books and stationery stores are encouraged to make the most of these seasonal opportunities. Participating stores will offer discounts on at least half of the goods on display in their business premises. Retailers are encouraged to offer deals, offers, rewards and special privileges to compete for as well as increase shopper traffic.

Participating stores will also be offered an added platform to reach out and gain visibility through JPKE’s SmartConsumer mobile application to advertise offers to generate increased sales. The SmartConsumer application can be downloaded on the Apple App Store and Google PlayStore.

JPKE reminded the participants of BSb 2018 to comply with the sales regulations in upholding the ethical way to ramp up sales volume, acquire new customers and to maintain consumer confidence and business credibility.

Goods in stores are to be properly price tagged to ensure price transparency for consumers to make informed purchase decisions.

Meanwhile, consumers are advised to be aware of their rights and responsibilities to make value-for-money choices by comparing prices and quality, observing sales terms and conditions, guarantees and keeping their purchase receipts, in case of any required follow-up after the purchase.

Businesses must submit a BSb notification form to the Competition and Consumer Affairs Department together with their price list. The BSb 2018 also complements the Brunei December Festival, a Brunei Tourism Board initiative, which will offer over 40 events in several festival themes through collaborations with other organisations showcasing attractive activities for locals and tourists for the upcoming year-end school holiday season.