ANCHORAGE, ALASKA (AP) — When the coronavirus pandemic began last year, Carolina Tolladay Vidal’s pinata business in Alaska went to pieces — and not in a good way for a pinata maker.
“Many of the projects I had were moved to other dates,” she told Alaska Public Media last Friday. “Many were cancelled.”
Tolladay Vidal had to find fresh ideas to rejuvenate her business and settled on making large, coronavirus shaped pinatas.
After Tolladay Vidal posted a photograph of a homemade coronavirus pinata on social media, the orders started piling up, she said.
“I think you really smash them and break them and hit them with meaning,” she said. “Because it has been tough for everybody.”
Rose Consenstein, age eight, said she felt like “beating the heck” out of a coronavirus pinata at her outdoor birthday party.
“I couldn’t see it, since I had a blindfold,” Consenstein said. “But I was just like, ‘I want to get you!’” Tolladay Vidal started her pinata business about four years ago, after one of her daughters requested a pinata shaped like the character ‘Cloud Guy’ from the film Trolls.
“I had looked in the stores in town. I looked online, and I didn’t find anything,” Tolladay Vidal said. “And I thought, ‘Well, you know, it shouldn’t be so hard to make up a pinata’.”
Rose Consenstein’s mom, Kate Consenstein, said, “Coronavirus is the perfect villain for children,” Consenstein said. “They can really just simply understand that that is the thing that we want to defeat. There was so much cheering when it exploded.”