AITI conducting e-commerce survey

|     James Kon     |

THE Authority for Info-communications Technology Industry of Brunei Darussalam (AITI) is currently conducting the Brunei Darussalam Consumer e-Commerce Survey 2019 to study the e-commerce adoption in Brunei Darussalam.

The study which targets the general public will also be used to formulate plans and regulatory framework to promote effective usage of e-commerce and to increase consumer’s confidence to make transactions online.

Senior manager of AITI, Internet Economy Group Rosnani binti Haji Md Yussof said, “This is the second survey that the AITI is conducting. The first survey was done early last year.” She was speaking during an interview on the sidelines of the Brunei CyberShop Fair 2019 being held from February 2-3 at The Airport Mall.

She said, “It is hoped that the survey will help find out the issues faced by the country in e-commerce. In the survey, we have asked respondents’ background and what issue that they have faced as well as what is the benefit of using e-commerce.”

From the findings, she said, “We hope to formulate a programme to address the issues. In last year’s survey, we found that many of the respondents are reluctant to use e-commerce because they are afraid of debit or credit card fraud. We have been working with banks, police and Department of Economic Planning and Development (JPKE) to address the issue and build consumer protection and confidence.”

In addition, she said, “From around 1,000 respondents last year, 74 per cent is already using e-commerce. The reasons of not using e-commerce ranges from concerns on credit card fraud and goods are not delivered or not meeting the expectation.

“Through this year’s survey, we hope to look at the trend and update relevant authorities as well as improve regulation. We hope to conduct this survey for Brunei annually to understand the progress of e-commerce.”

The public can be part of the survey by logging in to the AITI website.

Senior Manager of AITI, Internet Economy Group Rosnani binti Haji Md Yussof. – RAHWANI ZAHARI