The first meeting of ASEAN Hotel and Restaurant Association (AHRA) for 2020 was recently held at The Brunei Hotel in the capital, on the sidelines of the ongoing ASEAN Travel Forum (ATF) 2020.
AHRA is well-represented by national hotel and restaurant associations from all 10 ASEAN member states (AMS), and it convenes quarterly to discuss ASEAN tourism and hotel industry specific matters.
During the meeting, AHRA brought three main discussion topics to the table that were common and current among the AMS, with human capital development as the main focus.
Several representatives shared their country’s best practices on competency and skills framework development, industry certification, and upcoming human resources events in the region.
AHRA and its members are committed to promoting the ASEAN Mutual Recognition Arrangement for Tourism Professionals (ASEAN MRA-TP), and will encourage hotel employers to register on the ASEAN Tourism Professional Registration System (ATPRS).
With tourism growing strong into and within ASEAN, AHRA also discussed strategies to market and sell packages of multiple destinations in ASEAN, with hotels set to offer special and exclusive packages through the ASEAN Tourism Association (ASEANTA) that would market ASEAN as a single destination, which is a collaboration made possible with AHRA’s commitment to support on accommodation for the packages.
AHRA and its members also expressed concern and disagreements over the partnership announced between the International Olympic Committee (IOC) and Airbnb, where Airbnb is set to provide accommodation for the next five Olympic events over nine years.
AHRA echoes sentiments from French hoteliers protesting against the partnership, stating Airbnb’s negative impact on legitimate tourism stakeholders and local communities; and AHRA is adamant on preventing the same from taking place for events in ASEAN.