With the expansion of their suite of products and services, including a range of Smart Home solutions that is affordable and accessible to a wider population, imagine is moving an inch closer to bridging the gap of connectivity in local households, as the country moves to achieve the main goals under the Digital Economy Masterplan 2025.
On the sidelines of the launch of imagine’s Smart Home bundles at its Citis Square branch in Berakas yesterday, imagine CEO Suzannawati binti Suharju said she believes that this is the start of people knowing that technological and smart solutions are readily available at an affordable rate.
To give the public a taste of what a Smart Home looks like, imagine has set up demo centres at three of its branches, where customers can take a look and experience the convenience technology brings to their homes, such as turning the lights on and home security solutions.
“Most people think this is a luxury item. But in close partnership with Smart Space, together with our Dream Broadband Plans, we are able to make it more affordable and accessible to the public,” Suzannawati added.
Smart Space Proprietor Baldeep Singh Bhullar told the Weekend Bulletin that the new Smart Home bundles from imagine “is very fitting because it gives everyone a taste of all the possibilities that they can tap into. It’s a great way to start… and hopefully as people get a bit more comfortable with this technology and coming to that realisation that it is affordable and a lot easier”.
The starter pack features an indoor camera that comes with a built-in memory in an app and a motion detector and tracker that can send updates straight to the smart phone. Door security sensors are also included in the pack, along with a free gift of an Alexa Echo Dot speaker, that enables users to control appliances at home through an app or voice command, for not only those who enjoy an easier lifestyle, but also those with mobility issues.
According to Suzannawati, the decision behind the launch of the new product portfolio is a result of careful consideration from a survey and a focus group. “This is in line with what we want to do at imagine, to make everyday life easier for you. We want to listen what Bruneians want and need and to be able to offer it at a lower price,” she added.
She also said yesterday’s launch is part of the company’s goal in offering a range of smart solutions whether at home, at work and on the move. Shedding more light on the decision to choose Smart Space as their partners, the imagine CEO said that Smart Space has already established its presence in Brunei and shares the same mind-set as imagine. “This is why we want to bring such products to the country. And we are also very conscious of the fact that it has to be affordable.”
Baldeep added, “For a regular person, I have realised that there is a gap that exists in the market. I think it’s a gap that will be bridge in the future.”