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Ador, Krafton address misuse of NewJeans-Battlegrounds content

(ANN/KOREA HERALD) – In a joint announcement on Thursday, music label Ador and video game publisher Krafton pledged to address the recent misuse of collaboration content between Battlegrounds and NewJeans. The announcement was made on the official community page of PUBG: Battlegrounds.

“Recently, some users have been creating and sharing inappropriate posts using the NewJeans characters. This behavior does not align with our brand image and values and is offensive to all fans,” the companies stated, highlighting the troubling behavior by certain players. “We sincerely apologise for this situation and will do our best to ensure that through more thorough preparation and review, we do not disappoint our fans in the future.”

NewJeans in “PUBG: Battlegrounds” PHOTO: Krafton via ANN/KOREA HERALD

On June 12, Krafton introduced collaborative content with NewJeans for Battlegrounds. However, the release quickly became controversial as some users dressed the inspired characters in revealing outfits and shared the images online, leading to harassment allegations.

In response, Krafton and Ador committed to taking decisive action, including restricting community activities for those involved and removing inappropriate posts.

The companies clarified the intent behind their partnership, explaining that the collaboration aimed to leverage each entity’s strengths to deliver new and exciting content to fans. They reassured that all outfits were designed to adhere to the game’s 15-plus rating and would not exceed what is typically seen in idol stage costumes.

Ador and Krafton acknowledged a shortfall in their preparations: “We did not fully anticipate the possibility that some users might misuse the existing in-game content in a way that could undermine the spirit of our collaboration.”

Both companies reaffirmed their commitment to artist protection and the cultivation of a positive community culture, pledging more rigorous oversight in their future endeavors.