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AC Milan score richer sponsorship deal with Emirates

CNA – Italian football champions AC Milan have extended a long-standing sponsorship deal with Emirates, the Serie A club and the airline said in a joint statement yesterday.

Bought this year by investment firm RedBird Capital Partners in a EUR1.2-billion deal, former European champions AC Milan won the Italian Serie A title for the first time in 11 years in May.

Financial details of the agreement were not disclosed but people familiar with the matter told media the contract will bring at least EUR90 million (USD95.6 million) into the club coffers over three years, more than doubling the annual value of the previous deal.

The United Arab Emirates’ flag carrier has been AC Milan’s sponsor since 2007 and its logo has been emblazoned on the shirts worn by Rossoneri players since 2010.

The new deal will also continue to include high profile Emirates branding across the San Siro stadium, as well as hospitality, ticketing and other marketing rights, the statement said.

Emirates established a number of longstanding partnerships with top football clubs in Europe, including Real Madrid and Arsenal.

AC Milan also announced it plans to open a new office in Dubai as part of its efforts to further develop its commercial presence in the Middle East area where it said it has over 2.5 million fans.

The AC Milan logo on a pennant in a store in Milan. PHOTO: CNA

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