The Brunei Mentors for Entrepreneurs Network (BMEN) in partnership with Darussalam Enterprise (DARe) and Shell LiveWIRE Brunei launched Phase 2 of the ASEAN Mentorship for Entrepreneurs Network (AMEN) programme for Brunei recently at iCentre, Anggerek Desa.
The AMEN programme is a flagship initiative of the ASEAN Business Advisory Council Philippines launched during the Philippines’ chairmanship of ASEAN in 2017. The region wide programme aims to empower micro, small and medium enterprises (MSMEs) across ASEAN to run sustainable operations, provide jobs and spur economic progress. In its first phase of implementation in 2019, the 10-module business mentorship programme was rolled out successfully in Malaysia, Indonesia and the Philippines. It is now being implemented across remaining member states, including Brunei.
Head of Business Development and Support at Darussalam Enterprise (DARe) Norlela binti Suhailee in her welcoming remarks to the participants shared that the unique value of the AMEN programme is that it is completely mentor-led. Each of the 10 learning modules were developed and delivered by entrepreneurs, professionals and academics in Brunei who have accumulated years of valuable experience running a business or managing different aspects of it.
Also in attendance at the launch was Programme Manager at Shell LiveWIRE Brunei Abdul Qawiem bin Haji Yacob and National Consultant for the AMEN programme (Brunei) Dr Sophiana Chua binti Abdullah.