The new Peugeot 2008 was elected ‘Auto Europa 2021’ by the Italian Union of Automobile Journalists (UIGA). It is the brand’s sixth vehicle of the brand to win the prestigious prize, after the Peugeot 207, 3008, 208, 2008 and 308.
“This award once again confirms the accuracy of Peugeot’s industrial project, which, with its platforms and assertive design, is at the origin of a new automotive concept. In Italy, in just a few months, 20,000 customers have already chosen the new Peugeot 2008. With this new stage, the Peugeot brand significantly increases its image and strength in the Italian market,” said Peugeot Italia Brand Director Salvatore Internullo.
This Auto Europa is awarded by the members of the UIGA, a jury of opinion leaders and a jury from the public.
The prize rewards the car that is destined to become one of the major players in the Italian market for the coming year. It is selected from among 15 candidates, must be produced in Europe in a minimum of 10,000 units and must be marketed in the Europe as well.
The new Peugeot 2008 is characterised by a powerful and distinctive design, its technological level worthy of the upper segments, the new Peugeot i-Cockpit® 3D. As a multi-energy vehicle, the model offers the freedom to choose the type of engine from 100 per cent electric, petrol or diesel.