Wuling Motors to make debut in Brunei market

Lyna Mohamad

A popular and reliable automotive brand, Wuling Motors will land on Brunei shores soon following the appointment of Premier Motor Co Sdn Bhd by SAIC GM Wuling (SGMW) as sole authorised importer and distributor for Wuling vehicles in the country.

A three-shareholder joint venture between SAIC Motor Corporation Limited (MG, Maxus, Roewe), General Motors USA (GMC, Chevrolet, Cadillac, Buick) and Liuzhou Wuling Motors Co Limited, SGMW was officially launched in November 2002.

SGMW dates back to Liuzhou Power Machining Plant founded in 1958.

Through decades of development, it grew tremendously in volume and output as a recognised international and modern manufacturer of mini and small vehicles in China.

The company became the top selling domestic auto maker in China for 13 consecutive years (2002 – 2019) with sales exceeding 20 million units.

Today, SGMW has grown its business in the passenger car segment with more model line-ups in various segments, exporting to other countries in Southeast Asia, Middle East and South America.

Currently, Wuling has five major manufacturing bases with four in China and one in Indonesia while the main headquarters in Liuzhou, covers an area of 89.2 hectares and accommodates two vehicle plants, one engine plant, vehicle proving ground, powertrain laboratory, new energy vehicles (NEV) laboratory, vibration and noise laboratory, environment simulation, emission and collision laboratory.

Equipped with the General Motors Global Manufacturing System, it forms the production layout for commercial and passenger vehicles that are efficient and effective while the automaker’s newest 60-hectare facility in West Java, Indonesia is capable of producing 120,000 cars per year.

Wuling vehicles are popular among the people of China because of the reliability, practicality and affordability.

In 2009, the Chinese government introduced a policy encouraging farmers to purchase vehicles to increase their productivity. This resulted in Wuling achieving an increase of 65 per cent in sales volume that year, 45 per cent of which were in the overall minivan segment.

Launched in 2002, Wuling Sunshine, meanwhile, became the fastest growing mini vehicle nameplate with the highest sales volume in China’s mini-vehicle segment history with 5.3 million units sold. Forbes magazine named the Sunshine as the The Most Important Car on Earth in its May 2010 issue.

Wuling continues to invest and develop new technology in the automotive industry with the introduction of high quality, reliable, practical and safe new vehicles.

The automaker also ventured into NEV with Wuling Hong Guang Mini EV, a 4-seater micro car is enjoying high sales and the demand continues to surge.

Currently the fastest selling EV minicar with 50,000 orders to date, Wuling Hong Guang Mini EV was introduced last year with the attractive appeal to urbanites who want quick mobility and low maintenance besides affordability, size and performance.