Luminox announced its historical partnership with Bear Grylls, one of the world’s most recognised face of survival and outdoor adventure, and launched the Sea and Land Collections.
Building upon that same partnership, Luminox unveiled the special edition Luminox Bear Grylls NGU 3809 Series. The exclusive timepiece is worn by Bear throughout the Amazon Prime Video Original Series, World’s Toughest Race: Eco-Challenge Fiji, aired in August.
Limited to only 30 units, Luminox Singapore is honoured to receive a piece. The watch is available through an auction on the Luminox website (www.luminox.com.sg).
Luminox Singapore will also launch a social media campaign on the series themed ‘Never Give Up’, in line with Grylls’ personal motto featuring collaboration between Luminox Singapore and the Singapore Disability Sports Council (SDSC) where Luminox Singapore interviewed para-athletes on their ‘Never Give Up’ attitude and share their inspirational stories.
The auction’s proceeds will be donated to the SDSC. This donation will help the SDSC continue their programmes and services for para-athletes and inspire all to ‘Never Give Up’.
Four para-athletes interviewed for the campaign are Kalai Vanen, a para-powerlifter that won Singapore’s first medal in the 8th ASEAN Para Games in 2015; Muhammad Diroy bin Noordin, who won a Silver in Men’s Shot Put F40/41 at the Tunis World Para Athletics Grand Prix in 2019; Nur Syahidah Alim, bagging a gold at the World Para Archery Championship in 2019, and is also the current reigning World Number one Para Archer; and Tan Wei Ming, who came in top eight at the BWF Para Badminton World Championships in 2019.