Call to join Swift wordmark event on November 21

James Kon

Suzuki Swift owners in Brunei Darussalam can be part of a historic event by forming the official wordmark ‘Swift’ with their vehicles at The Swift Big Time at a parking lot in Jerudong Park on November 21. This event is being held to introduce the New Swift Sport.

Boustead Sdn Bhd Marketing Manager Alvin Kho and Boustead Sdn Bhd Marketing Executive Adehelmie Jaafar revealed this at the Sport Extreme Roadshow for Suzuki models at The Mall, Gadong.

The roadshow, organised by Boustead Sdn Bhd – the sole distributor of Suzuki automotive in the Sultanate – runs until tomorrow. Four Suzuki models are being showcased – Suzuki Ertiga, Suzuki Vitara, Suzuki Swift and Suzuki Jimny. Those who make purchase from September 15 to November 30 stand a chance to win a brand new Suzuki Swift Sport.

Adehelmie Jaafar said, “We hope to attract over a hundred cars of existing Swift and Swift Sport owners to form the huge wordmark at Jerudong Park.

“Owners can register through Suzuki Brunei’s Facebok page,” he said.

Boustead Sdn Bhd Marketing Manager Alvin Kho and team at the expo. PHOTO: JAMES KON

“Suzuki Swift arrived in Brunei in the 80s but only made an impact on Bruneians after 2005. The growing number of Swift and Swift Sport owners seems to be unstoppable on a year-to-year basis. It has garnered over 5,000 owners in Brunei alone, ever since Boustead Sdn Bhd became the sole distributor of Suzuki in 1976,” he added.

This success story was achieved through consistencies in retaining Suzuki’s elements, ie “Fun, Ease of Use and Amazing” throughout generations of Swift and Swift Sport. It is a true icon for a fun-to-drive car, which universally appeals to people of various groups/classes due to its simplicity for easy tailoring and its affordability without compromising its true elements.

The event aims to appreciate the continuous support of the people in ensuring the longevity of the Swift and Swift Sport models, after over two decades on being on Brunei roads. It is also to show its brand prowess as the most popular hatchback, by involving huge numbers of owners gathering together with their vehicles. Tokens of appreciation will be given to successful registrants at the event, while a host of fun activities is also set to take place.

Registration is open until November 15, but only applies to Swift and Swift Sport owners.

In view of the pandemic, the event will be planned and monitored to meet the requirements set by the Ministry of Health (MoH). Registration is limited to 130 Swift and Swift Sport owners, with the crowd to be controlled as per advised by the MoH.

More information can be found by dropping by at the Suzuki Showroom in Beribi, Gadong and Kuala Belait.