Minister of Home Affairs Pehin Orang Kaya Seri Kerna Dato Seri Setia (Dr) Haji Awang Abu Bakar bin Haji Apong urged the local community to support products under the One Village, One Product (1K1P) initiative.
On the sidelines of the opening ceremony for the 1K1P weekly market in Tutong District yesterday, the minister said, “Being in Brunei Darussalam, we should support our 1K1P initiative. Take for instance, wedding celebrations, where we would normally purchase products from abroad to give away as souvenirs. But if we purchase the souvenirs from local businesses such as 1K1P, we can package and customise them in proportion to the budget for the event.
“We should make the most of local products as souvenirs in any celebratory event. Through this approach, we can support and increase the sales of 1K1P products.”
On sustaining the trend in the domestic market after the COVID-19 pandemic, the minister said, “We have identified areas where entrepreneurs can obtain their resources for cheaper prices. To give a more competitive price, we also emphasise on packaging to attract customer interest.
“Based on what we’ve seen in other countries, it’s the presentation and display that attracts customers. Therefore, we insist that 1K1P entrepreneurs should focus on improving their packaging.”
To maintain low cost of production and ensure competitive pricing, he said, “It’s important for businesses to learn the source of their packaging. For example, the cost of chilli sauce sold in bottles imported from abroad will be higher. I hope that 1K1P entrepreneurs from all districts can work together by buying in bulk to reduce costs.
“It is important to know how to penetrate the domestic market, before eventually venturing outside of Brunei Darussalam.”