Best time to promote domestic tourism

It’s been six months since COVID-19 arrived on Brunei’s shores. As a result of quick thinking and assertiveness, we are now at the de-escalation stage of the crisis. As we are still not out of the woods yet, with neighbouring countries still registering new cases daily, the borders remaining shut, save for essential travels, makes perfect sense.

As a result, there have been a number of local companies coming up with recreational activities to entice the public in the hope of offering a fun alternative to holidaying overseas.

However, I feel that the authorities have so far been rather passive in promoting domestic tourism; the responsibility seems to rest largely on the shoulders of the entrepreneurs.

I would like to see more initiatives being rolled out by the public sector to raise profiles of local tourist attractions.

After all, we are living in the Abode of Peace, and there are many interesting places that most locals are still unaware of.

It’s time to bring attention to these tourist hot spots. And the best way to do so is for the public and private sectors to work together.