‘A-Dollar-A-Cheer’ initiative launched

As part of imagine Sdn Bhd’s ongoing corporate initiative to better engage its customers and give back to the Bruneian community through its #imagineAnation of giving, the company invites its postpaid and prepaid mobile customers to donate to selected government bodies, non-governmental organisations (NGOs), and causes that aim to provide financial assistance to grassroots movements that will benefit those in need.

Starting from today, imagine postpaid and prepaid mobile customers may opt to donate BND1, BND5, BND10, BND15, BND20, BND50 or BND100 to A-Dollar-A-Cheer (ADAC) by typing ADAC (with space) 1/5/10/15/20/50/100 and send to 39998 where, over the next three months until December 31, donations collected through this channel will be evenly distributed among selected charities and initiatives.

“As a telecommunications company that aspires to do more for the people we serve, we believe that we have an opportunity to take our corporate social responsibility (CSR) initiatives a step further. By introducing this channel through our mobile services that connects local NGOs and initiatives with the public at large we at imagine aim to harness the natural generosity of Bruneians to help those in need,” said imagine CEO Suzannawati binti Haji Suharju.

For this inaugural launch, imagine has identified two local NGOs and one seasonal project. Of the two NGOs imagine has engaged Projek FEED, a social enterprise, for its work with underprivileged families. The youth-led movement focusses on helping economically challenged families in Brunei to generate their own income through skills training and home businesses. Among their activities include mentorship programmes, skills training, business monitoring and assistance to economically challenged families to eventually earn a profitable income.

The second identified NGO, UnikLearn by An-Nur Harapan, is a training and internship programme for differently-abled youth with the aim to empower them towards independent living by enhancing their social skills and personal interactions. Skills learned under this programme include soft skills or employability skills, functional living skills, training for service occupation, and internship training.

With the end of year fast approaching, imagine is also preparing for the seasonal Back-to-School campaign that will provide funds for underprivileged school-age children in preparing for the new school year in 2021.

Looking to expand this initiative to non-imagine customers, the company is also looking at other avenues for the public to donate. Updates on this initiative will be announced soon.