KUCHING (BERNAMA) – The first international journal on tourism and hospitality to be published in Sarawak, Journal of Responsible Tourism Management (JRTM), was launched yesterday.
Sarawak Tourism, Arts and Culture Minister Datuk Abdul Karim Rahman Hamzah, who launched the journal, said the inaugural issue of JRTM will be published in January 2021 in both electronic and printed forms. “Being an international journal, JRTM will have a global appeal for the international audience. At the same time, it will promote Sarawak and inform readers about how we could realise responsible tourism in the local context,” he said.
He said the journal would also serve as an avenue to converge the expertise of tourism and hospitality academics, practitioners, government agencies and other stakeholders to provide holistic views, robust findings and practical insights on responsible tourism.
“Despite all the travel and movement restrictions during the (COVID-19) pandemic, the publication of this journal will put Sarawak back on the world map and enhance our destination image in the minds of readers wherever they are,” he said.