Local platform launched for creative content

Lyna Mohamad

Progresif Sdn Bhd marked a milestone with the launch of Brunei’s first digital media streaming platform – the Progresif Media – at Progresif headquarters last night.

Progresif CEO Hajah Nurul Haniah binti Haji Jaafar said the digital strategy is an idea, passion and pursuit in line with His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam’s Vision to make Brunei a Smart Nation and part of realising Brunei Vision 2035 of developing into a digitally enabled nation.

Progresif Media is a platform that will open major possibilities for the local media and content industry, as creators will have a ready-made channel to host, and earn revenue from it.

“Think Netflix – meets – Spotify – meets – Progresif Radio, with content curated to the Brunei market, showcasing the best local content alongside the best of Hollywood and the region,” she said during the Progresif brand relaunch in February this year.

As one of Progresif’s corporate social responsibility pillars, supporting arts and culture has been an area of focus for Progresif. They have supported over 50 arts and culture events, helping over 50 musical acts and 200 visual artistes.

“In this sense, a fully fledged content platform, like Progresif Media, that supports local creators is something we’ve always been working towards,” the CEO said.

ABOVE & BELOW: Permanent Secretary at the Ministry of Transport and Infocommunications Haji Mohammad Nazri bin Haji Mohammad Yusof and Deputy Permanent Secretary (Higher Education) at the Ministry of Education Dr Chin Wei Keh; and Progresif CEO Hajah Nurul Haniah binti Haji Jaafar at the launching ceremony. PHOTOS: SYAHMI HASSAN & LYNA MOHAMAD

Meanwhile, Progresif Head of Brand Strategy Hafiza Mohamad said Bruneians are encouraged to download the app and believed the audience will appreciate it.

She added that it is about pushing the boundaries for local content, content creators and local arts and culture, and redefining what is possible for the local creative industry.

“We hope Progresif Media has the potential to inspire local storytellers to tell authentic Bruneian stories, and as a platform to showcase these stories and talents shoulder to shoulder with the best content creators from the rest of the world.”

It is set to have a variety of entertainment from Hollywood, Korea, and Brunei.

“From old-time favourites such as Bintang Kecil, and cult classics Apa Ada Dengan Rina and Misteri Rumah Nina, to new films like Akademi, and homegrown TV shows like Sudah Kah Belum, Progresif Media strives to be the platform that supports all creative content that Bruneian talents produce,” said Hafiza.

“The beauty of it is that local producers have the ability to monetise the content and get paid for every single stream their content receives.”

The local telco industry has been a hotbed of movement since early 2020, and with Progresif’s introduction of innovative and affordable new plans for mobile and home broadband, the creation of an online sales platform, and now Brunei’s first streaming application, it bodes well for consumers who have an ever-widening range of products and services to choose from.

Progresif began the journey when the brand launched in 2015, and each year they have seen progress on several fronts, and ushered in a number of firsts for Brunei, moving them ever closer to Vision 2035 goals.

Permanent Secretary at the Ministry of Transport and Infocommunications Haji Mohammad Nazri bin Haji Mohammad Yusof and Deputy Permanent Secretary (Higher Education) at the Ministry of Education Dr Chin Wei Keh were present at the launch.