Capt Fred opens first Belait outlet

Daniel Lim

Capt Fred Fishing and Marine Supply officially opened its first Belait outlet at Block B, Bangunan Pengiran Hajah Halus Pengiran Haji Abd Wahab, Jalan Sungai Pandan 7 last Saturday.

Fishing enthusiasts flocked to the new store for quality fishing gear such as rods, reels, hooks, sinkers and lures.

The company’s Chief Executive Officer Alfred Yong said, “We also have marine electronics equipment such as fishfinders, Chartplotters and GPS.”

“We also carry fishing kayaks and small boats, which are great for fishing in the Belait District.”

Yong expressed interest in continuing to expand to other districts, as the majority of the stores are located in the Brunei-Muara District.

Customers visit the store on its opening day. PHOTO: DANIEL LIM

The Belait outlet is the seventh for Capt Fred Fishing and Marine Supply, the largest fishing tackle and marine supply company in Brunei Darussalam. It started as a retail store specialising in big game sport fishing.

Since then, Capt Fred expanded and led the market into various areas, including freshwater and saltwater fishing, marine electronics, kayak fishing, jigging, popping, custom rods and
fly-fishing.

The company holds distribution rights to major brands including Shimano, Duo Lures, Majorcrafts, Meiho, Yamashita, Onwa Marine, Phiradar, Predatek, Prawnstar and Guzzlegoop.

The company aims to provide customers with expertise and after sales service to ensure that it upholds its position as the leading sport fishing store in Brunei Darussalam.