Campaign celebrates kindness

Pay Kindness Forward and Richman Foundation released Cheers to mark Singapore’s 55th National Day and to show gratitude to frontline workers of the COVID-19 pandemic.

Pay Kindness Forward was founded by Beauty Queen Dr Vivian Passion Koh, bestselling author of the anthology Yes I Can! 16 Success Secrets From Inspiring Women Around Richman Foundation Founder Jin Wu.

Dr Vivian and Jin Wu announced their upcoming music video Cheers to All as part of the Pay Kindness Forward campaign. This video features close to 100 people from around the world clapping hands.

Cheers to All was written for Pay Kindness Forward by Hong Kong singer and songwriter Danny Chin ADA NleClio.

Ten co-authors of the book Yes I Can have been invited to join the Pay Kindness Forward campaign. They represent the United States, Australia, Bahamas, Germany, Northern Ireland and Malaysia.

“Be the change you want to see in this world. Kindness all around does not belong to one nation alone; it belongs to this beautiful world we live in ,” said Richman Foundation in a statement.

The Pay Kindness Forward campaign is to gain momentum and be the catalyst to achieve the United Nations 17 Sustainable Development Goals by 2030.

Jin Wu and Dr Vivian Passion Koh