The next chapter for Nissan

James Kon

Marking a key milestone in its NEXT transformation plan, Nissan on Wednesday unveiled the all-new Ariya.

As the company’s first all-electric crossover SUV, the Nissan Ariya looks set to open a new chapter for the brand and embodies the company’s vision — enriching people’s lives.

The global launch was done on a digital livestream platform from Nissan Headquarter in Yokohama, Japan and was viewed by many anticipated enthusiasts around the globe.

Representing the pinnacle of the carmaker’s technologies and design, the 100 per cent electric Nissan Ariya is a major step in Nissan’s transformation as the company refocusses on key strengths, including electrified vehicles and SUVs.

In addition, the Ariya also comes with Nissan’s new logo that made its world premiere at the same time.

The new Nissan Ariya. PHOTOS: NISSAN
Nissan CEO Makoto Uchida with the new Nissan Ariya
ABOVE & BELOW: One of the remarkable connectivity features for Ariya is the introduction of Amazon Alexa, giving voice commands to open the car, check battery status, play music and also turn on the lights at home using smart home devices

The new Nissan logo looks to the future while staying proudly connected to the company’s rich heritage and tradition of innovation

Symbolising the company’s dedication to keep innovating for new generations of customers, it will adorn coming Nissan models as they’re introduced or refreshed.

The new logo looks to the future while staying proudly connected to the company’s rich heritage and tradition of innovation.

The company name remains at the centre of the logo, communicating an instantly recognisable brand that evokes past milestones and memories while also conveying evolution.

Nissan CEO Makoto Uchida in his opening speech said, “Ariya opens a new chapter in Nissan, starting our journey of transformation in our business, our products and in our culture. It sets the pace for future’s Nissan vehicles delivering our promise to be reliable partner. The future is never predictable; the world we live in is no longer what we see on TV. It is what we witness and what we feel and what we touch in our daily life.

“Look at how COVID-19 has brought us closer – we share concern, compassion and connection from the safety of family and friends to more virtual experience and greater sense of belonging. This is true for our industry which has been transforming the way cars are powered and driving and the way they are integrated into society.”

Uchida also highlighted, “As we change our course with Nissan NEXT, we are driven by a clear vision of enriching people’s lives. Ariya is the articulation of this vision. It defines what matters to Nissan, represents what we stand for and who we are – passionate, innovative challengers. This spirit constantly drives us to explore the most exciting new frontier and transformed segment.

“It is with this spirit that Nissan introduced the first mass market electrical car, the Nissan Leaf, 10 years ago. Thanks to half a million Nissan Leaf owners, we are further motivated to put more than one million electric vehicles on the road in the near future.

“Today, we are launching the powerful second generation EV Ariya with all-new EV platform and powertrain. Another pioneering initiative been and continue to be crossover. Our leadership in this segment has been well demonstrated through the models like Qashqai, the X Trail and Murano. With Ariya, we are bringing the right car in the right time to the customers and to the centre of market place.”

He affirmed that the Ariya “is the brand of our core strength EV and cross over expertise. What customers desire is a more productive and efficient and connected drive. Ariya delivers this without compromise. Ariya sets the tone for our human centric technology because at Nissan, the customer is at the centre of everything we do. We believe technology should be about helping people. We have equipped Ariya with the best of the best that Nissan cars can offer, including the latest Pro Pilot technology.”

The Ariya sets the pace for Nissan’s plan to roll out 12 new models in 18 months. The all-new crossover demonstrates the carmaker’s commitment to meeting customer demand for new electrified, autonomous and connected technologies.

Nissan expects sales of EVs and e-POWER electrified models to be more than one million units a year by the end of fiscal 2023. By then, the company also aims to introduce autonomous driving technologies in more than 20 models in 20 markets, and to have sold more than 1.5 million vehicles equipped with these systems.

One of the remarkable connectivity features for Ariya is the introduction of Amazon Alexa, giving voice commands to open the car, check battery status, play music and also turn on the lights at home using smart home devices.

Alliance Global Director Connected Car Services and Engineering at Nissan John Schnoes revealed that the Ariya is the latest model to bring Nissan intelligence mobility across all areas of customers’ life through “Intelligence Integration”, which is a new way of interacting with your car from home. At home, you can set your journey on your phone.

With its global debut and sporting a new logo, the all-electric crossover SUV conveys the brand’s rich heritage and evolution.