Porsche Impact rolled out in 15 more countries

Aziz Idris

Following a successful pilot phase, the German-based sports car manufacturer is expanding its CO2 compensation programme – Porsche Impact.

In addition to Germany, Great Britain, Poland and the United States (US); the programme is now available in 15 more countries including China, Canada, Singapore, Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, New Caledonia, New Zealand, Sri Lanka, Thailand, Vietnam, Mongolia and the Philippines.

During the pilot period, which took place between December 2018 and April 2020, around 45,000 tonnes of carbon dioxide were offset. Using an online calculator, Porsche customers can determine the CO2 footprint of their sports car and financially support projects to compensate for it.

Since the end of November 2018, the CO2 emissions of the Porsche AG fleet have been neutralised. In addition to compensation programmes like Porsche Impact, the sports car manufacturer prioritises measures to avoid and reduce CO2 emissions.

Member of the Executive Board for Production and Logistics at Porsche AG Albrecht Reimold in a press statement said, “Porsche is pursuing a consistent sustainability strategy. We are emphatically committed to the CO2 goals of the Paris Agreement and are continuously reducing our emissions.

“Our vision is a factory that does not create an environmental impact, which is why we consider the effects of our vehicles along the entire supply chain and throughout their life cycles. With Porsche Impact, we offer customers the opportunity to make their own contribution and compensate for their personal CO2 emissions.”

As part of Porsche Impact, customers can choose between various internationally certified projects such as forest protection in the USA, sustainable habitat protection in Zimbabwe and energy generation through hydro and wind power in Vietnam and China. There are also country-specific forest conservation projects in Canada and Australia.

The particular compensation contribution is based on consumption, annual mileage and the selected support programme. For example, the compensation amount for a Porsche vehicle that has driven 15,000 kilometres with an average consumption of 12 litres per 100 kilometres is between EUR46 and EUR104 per year.

Sustainability is a central component of Porsche’s corporate strategy. Alongside compensation offers, Porsche is also reducing CO2 emissions from its own business activities through avoidance and reduction measures. There are many initiatives along the supply chain that contribute to the Paris climate protection goal.

For example, at its main Zuffenhausen factory, Porsche exclusively uses electricity from renewable energies and biogas for heat generation. The production of the fully-electric Porsche Taycan at the site is also CO2-neutral. In addition, Porsche relies on environmentally friendly rail transport solutions and on electric and gas-powered trucks for the transport of logistics.