Nissan rolls out new electric crossover, aims to boost image

TOKYO (AP) – Nissan unveiled an electric crossover vehicle yesterday, the Japanese automaker’s first major all-new model since getting embroiled in the scandal surrounding its former chairman, Carlos Ghosn.

At its global premiere in Yokohama, Japan, the new vehicle, Ariya was billed as “a new chapter for Nissan.” The event was held online because of the coronavirus pandemic.

“I can tell you this is a no-compromise car,” Nissan Chief Executive Makoto Uchida said, stressing the Ariya symbolises the company turning a new leaf in its business, culture and products.

“You have to drive it to feel it,” said Uchida.

The Ariya is set to go on sale in Japan by the middle of next year, and in Europe, North America and China by the end of 2021.

It will cost about USD46,000 and will be competing against the Tesla Model Y, which now sells for between USD43,690 and USD53,690 in the United States (US), including incentives and other cost-savings of USD6,300. In the US, the Ariya will qualify for a USD7,500 federal tax credit.

Nissan Motor Co’s new electric crossover Ariya displayed at Nissan Pavilion in Yokohama near Tokyo. PHOTO: AP