Local retailer receives coveted award

James Kon

Indera Motors Sdn Bhd, the sole distributor and retailer of Jaguar and Land Rover in Brunei Darussalam, reached another milestone in the automobile industry after being awarded the ‘Retailer of the Year Asia Pacific 2019/20’ by Jaguar Land Rover Limited, United Kingdom.

This is the first time Indera Motors won this prestigious title since it acquired the brand in 2012.

It is a significant effort by the Indera Motors management and team to grow the brand and instil excellence in its operation. Jaguar Land Rover Asia Pacific Region Managing Director Robin Colgan in his congratulatory message stated that the award is in recognition of excellence in Customer Service, Sales and Marketing and the company performance is ranked first across 14 countries in the region.

Indera Motors has been putting customer first as its core strategy and steadfast in delivering the highest quality customer experience in all areas of its business. In this context, the new showroom at Beribi Industrial Estate will give the company an excellent footing in achieving this goal going forward.

The new showroom that covers 56,520 square feet is the biggest Jaguar Land Rover’s ARCH concept showroom in Southeast Asia.

The Indera Motors showroom. PHOTO: INDERA MOTORS SDN BHD

Located along the main road of the Beribi Industrial Estate, Indera Motors is the only car dealership in the country to have its own drive-through for quick access to service advisor as well as pick up and drop off.

Indera Motors General Manager Alfred Yong said, “We have to thank our customers for their contribution in enabling us to get this prestigious award. Without their feedback, we would not be able to make changes and attend to their requirements as owners of this iconic brand.

The other side of the coin is our hardworking and dedicated management team and staff that enable us to achieve the metrics and also that operations run smoothly.”

‘Retailer of the Year’ is an annual recognition awarded to Jaguar Land Rover retailers with best practice in overall categories, including marketing, sales, after-sales and customer service, through assessment based on stringent criteria and scorecards. Each year, the criterion is made more stringent.