NEW YORK (AP) — Nike lost USD790 million in the fourth quarter, as soaring digital sales couldn’t make up for the loss of revenue from shuttered stores in most of the world.
The world’s largest sports apparel maker said on Thursday that its revenue fell 38 per cent to USD6.31 billion in the three-month period ending May 31. That was well below the USD7.26 billion in revenue expected by Wall Street analysts, according to a survey by Zacks.
The Beaverton, Oregon-based company’s quarterly loss amounted to 51 cents per share.
Analysts had expected a profit of two cents a share.
Nike said 90 per cent of its stores in North America, Europe, Latin America were closed during the period because of the coronavirus pandemic. Sales fell 46 per cent in both North America and Europe but just three per cent in China as stores reopened there. Revenue grew one per cent in China when accounting for currency fluctuations.
The company grappled with costs associated with reducing built-up inventory, including wholesale markdowns and factory order cancellations. Product shipments to wholesale customers fell 50 per cent during the period. Chief Financial Officer Matthew Friend said the company expects its inventory, which rose 30 per cent in the fourth quarter, to be right-sized by the end of the second quarter.
Nike said about 90 per cent of its directly owned stores are now open worldwide, including all of its stores in China.
A bright spot for Nike throughout the pandemic has been a rise in digital sales, which analysts say positions the company to emerge strongly from the crisis over the long-term. Nike has aggressively invested in its direct-to-consumer digital platforms in the past few years.
Nike said digital sales rose 75 per cent in the fourth quarter and accounted for 30 per cent of total revenue. Friend said Nike expects digital sales to account for 50 per cent of its revenue in the near future.
Nike shares fell nearly four per cent to USD97.50 in after hours trading.