Drop Your Blood Letters Campaign gains momentum

Aziz Idris

Over 90 companies and individuals have booked appointments with the National Blood Bank for the Drop Your Blood Letters Campaign, following its May 14 launch.

British High Commissioner to Brunei Darussalam Richard Lindsay announced this in a press statement in conjunction with World Blood Donation Day, marked on June 14.

He lauded the positive response, saying, “An estimated 93 companies and individuals participated and many others have booked their appointment to donate blood, and posted positive feedback of their experience donating blood at the Raja Isteri Pengiran Anak Saleha (RIPAS) Hospital Blood Donation Centre.

“We thank the Department of Laboratory Services for its partnership in making this campaign a success.”

On May 14, the British High Commission in Brunei Darussalam and the Blood Donation Centre launched the campaign with the aim of increasing awareness on donating blood. They hoped to see an increase in the number of blood donors, particularly during the month of Ramadhan, when reserves are lower.

At the launch, officials from the Ministry of Health (MoH) highlighted that blood stocks were lower than usual because of the coronavirus pandemic.

The campaign invited the public, companies and organisations to participate by posting a picture of their name or organisation’s name without the blood letters A, B and O on social media.

The Department of Laboratory Services of the MoH had shared that following the launch of the campaign, 1,301 pints of blood were collected, with 255 new donors registering to donate for the first time.

Pints of blood collected from donors. PHOTO: RAHWANI ZAHARI