KUALA LUMPUR (BERNAMA) – Facebook is collaborating with local businesses in hosting a week-long Facebook Live event themed ‘Jaga Jarak, Tetap Meriah dengan Digital Beli Belah’, which will be hosted on Facebook Business Page.
Country Director of Facebook Malaysia Nicole Tan said these groups are pivoting to sustain income generation for local small businesses, while keeping the Ramadhan spirit alive in this unprecedented time.
“We hope this will serve as an exemplary moment for businesses to make reference and learn from in keeping the festivity spirit and business up online, while maintaining social distancing,” she said in a statement today.
Facebook said viewers can also expect to hear about free business resources available that they can adapt to navigate businesses during COVID-19.
Small home business owners who traditionally participate in Ramadhan markets across the nation have been greatly impacted by the pandemic as well.
In efforts to scale the necessary support to these businesses, Tan said Facebook Malaysia, in partnership with the Malaysia Digital Economy Corporation (MDEC), will host 20 training sessions to equip these businesses with the necessary digital skills and knowledge to connect and take their businesses online.
MDEC Chief Executive Officer Surina Shukri said that the corporation is always supportive towards initiatives that impart digital entrepreneurship knowledge and skills among small and medium businesses and micro-entrepreneurs in Malaysia.
“By working with global industry partners like Facebook, through its various digital upskilling programmes, we hope to continue our efforts in accelerating the nation’s digital transformation agenda.
“This is also very much in line with the on-going week-long E-Dagang Expo (eDX) that MDEC has put together for this week. After all, the goal is to enable more Malaysian entrepreneurs to thrive in the digital landscape amid these difficult times,” she said.