China’s live-streaming service users reach 560M

BEIJING (Xinhua) – The number of online live-streaming service users in China had reached 560 million as of March 2020, accounting for 62 per cent of the country’s total number of Internet users, according to a report on China’s Internet development.

The number represented an increase of 163 million from the end of 2018, said the statistical report released by the China Internet Network Information Center.

The user sizes of live game streaming and live host shows had grown by 22.04 million and 43.74 million from the end of 2018 to 260 million and 207 million by March, accounting for 28.7 per cent and 22.9 per cent of all netizens, said the report. The number of users of a burgeoning business model that integrates e-commerce with live streaming had hit 265 million by March, making up 29.3 per cent of the total.

Live sports broadcasting and live concert streaming users stood at 213 million and 150 million accounting for 23.5 per cent and 16.6 per cent of the total, according to the report.

China had 904 million Internet users as of March 2020, with the Internet penetration rate reaching 64.5 per cent, according to the report.