Virus slashes Adidas profits 95 per cent in Q1

FRANKFURT AM MAIN (AFP) – German sportswear maker Adidas yesterday reported first-quarter profits slashed 95 per cent, blaming the collapse in sales inflicted by the coronavirus pandemic.

Net profits fell to EUR31 million, down from 632 million in January-March 2019 and a fraction of forecasts from analysts surveyed by Factset.

“Our results for the first quarter speak to the serious challenges that the global outbreak of the coronavirus poses even for healthy companies,” chief executive Kasper Rorsted said in a statement.

As the virus spread across the world, the group was forced to close stores beginning in vital growth market China.

Even as sales there have begun to rebound, closures across much of the rest of the world – amounting to more than 70 per cent of Adidas’ total network – mean the group “is still not able to provide an outlook for the full year 2020”.

“Both top- and bottom-line declines in the second quarter of 2020 are currently expected to be more pronounced than those recorded in the first quarter,” Adidas said, forecasting a slump in currency-adjusted sales of “more than 40 per cent” and an operating loss.

Adidas net profits fell to EUR31 million, down from EUR632 million in January-March 2019. PHOTO: AP