JPES sets maximum prices for food items

Azlan Othman

The Department of Economic Planning and Statistics (JPES) of the Ministry of Finance and Economy has set the maximum prices (ceiling prices) for several food items in view of Ramadhan and Syawal.

The revised maximum prices of these selected food items will come into effect from 1st Ramadhan until 7th Syawal of 1441 Hijrah.

The objective of setting the price ceiling is to control the prices of food items that are used as the main ingredients during Ramadhan and Syawal.

The initiative is also hoped to assist low income earners in their preparation for the Ramadhan and upcoming Hari Raya Aidilfitri.

The selected food items are whole chicken, eggs, butter, margarine, ghee, condensed, evaporated and cream milk, and flour.

The maximum prices of whole chicken and chicken eggs are set by the Ministry of Primary Resources and Tourism. These products are in addition to cooking oil and powdered infant milk, which are set at maximum prices all year round. The list of maximum prices is available on the PenggunaBijak mobile app and the JPES website.

The Department of Competition and Consumer Affairs (DCCA), JPES clarified that the maximum price directive is to prevent market price of the selected essential food items from rising above a certain level.

This directive does not hinder businesses from setting price competitively to win consumers.

Consumers are encouraged to exercise the right to compare prices across stores and to be aware of choices and substitutes available, to make value-for-money purchase decisions.

Any queries related to the seasonal maximum prices directive can be directed to the DCCA through the Consumer Hotline under Darussalam hotline 123 or the DCCA’s mobile application PenggunaBijak.