Brunei among top four globally for dalgona obsession

Hakim Hayat

Let’s face it: A lot of us have been cooped up at home amid the COVID-19 pandemic.
There is a chance that you have tried to whip up a cup of dalgona coffee.

People everywhere have tried their hands on making a dalgona coffee but Southeast Asians are especially determined to master the art; four out of five countries that clock in the most searches for dalgona coffee are in the region, which includes Brunei.

The number one spot goes to the Philippines, followed by Singapore and Mauritius, with Brunei in fourth place and Indonesia in fifth.

According to Google, the interest in dalgona has never been higher, which began heating up in the third week of March, with the number of searches for the coffee up by 1,800 per cent.
The latest dalgona coffee trend went viral on social media platforms recently due to its three-ingredient recipe. It was inspired by the South Korean dalgona candy – a toffee sponge that resembles the creamy dollop that tops the ice coffee. It is easy to make; it uses ingredients that are already in most homes; and it is delightful in its cloud-like presentation.

Over the past 30 days, Google said, it has become the most searched type of coffee worldwide, overcoming legends such as latte, cappuccino, mocha and the previously undefeated champion – espresso.

It all began with a video posted on YouTube titled “dalgona”. From March 15 to April 6, the number of views shot up by 5,000 per cent, according to the video sharing site.

And it’s not just caffeine lovers who are getting involved; people are experimenting with caffeine-free versions using matcha and Milo, both of which are featured in some of the most popular videos on YouTube.