NEW YORK (AFP) – The NBA launched a global social engagement campaign yesterday aimed at educating, inspiring and helping people respond to the coronavirus pandemic that has shut down the league season.
The ‘NBA Together’ programme will include daily Instagram interviews with players and others in the NBA, educational programmes, online content aimed at youth who can’t play with friends and a call for “one million acts of kindness” through volunteering and community activity.
The NBA suspended the season last week after a player tested positive for COVID-19 with no timetable for a return.
The league wants to contribute and help raise more than USD50 million to support people hit by COVID-19, including more than USD30 million already committed by NBA and Women’s NBA players and teams.
A series of public service videos has been made by 18 NBA and Women’s NBA players to share health and wellness information about ways to reduce the COVID-19 spread. They have been watched more than 37 million times on NBA social media outlets.