IKEA opens flagship store on Alibaba’s Tmall

HANGZHOU (Xinhua) – Swedish home furnishing giant IKEA opened its flagship store on Alibaba’s online marketplace Tmall yesterday as a major step to boost e-commerce sales.

It is IKEA’s first-ever online official flagship store on a third-party platform. CEO and president of IKEA China Anna Pawlak-Kuliga unveiled the new store on the same day via a live-stream signing ceremony together with Vice President of Alibaba Group and President of Taobao and Tmall Jiang Fan.

More than 3,800 IKEA products, including best-selling items for living rooms, bedrooms and from other categories, have been put on sale in the first stage.

The initial service area mainly covers places in the Yangtze River Delta region and will gradually expand to the whole country. The two have also knocked through between their membership systems.

The cooperation with Alibaba is another breakthrough in IKEA’s sales channel development, Pawlak-Kuliga said, noting that it will better meet the shopping demands of Chinese customers anytime and anywhere.

File photo shows the IKEA centre in Shanghai. PHOTO: CHINA DAILY